The Hands Behind Abyadina

Our team works directly with artisan workshops across Rajasthan and Gujarat, from block printers in Sanganer to potters near Bhuj. We travel to each studio, review every batch, and make sure the pieces we list carry the finish and durability we promise.

Founder and Curator

Emran Lal

Emran spent six years sourcing textiles for export houses before starting Abyadina. He visits Sanganer and Bagru twice a season to select block-printed throws, checking dye fastness and fabric weight by hand. His rule is simple: if a piece would not hold up in his own living room, it does not go on the site.

Production and Quality Lead

Manpreet Vikrant Hegde

Manpreet manages the workshop relationships and quality checks. He coordinates with weavers in Kutch and ceramic studios in Gujarat, tracking each order from raw material to finished piece. He keeps a sample library of every glaze and weave we carry, so repeat orders stay consistent.

Design and Styling

Faraz Rajagopal

Faraz handles product styling and the visual direction of the store. He photographs every item in natural light and writes the short stories that accompany each piece. His background in interior styling helps him suggest how a brass accent or woven basket might work in a specific corner of a home.

Customer Care and Logistics

Vineeta Pranab Mutti

Vineeta runs customer support and shipping coordination. She answers questions about material care, delivery timelines, and returns, and she is the one who follows up with workshops when a batch is delayed. She also keeps the product notes updated so the information you see matches what actually arrives.

Abyadina Home exists to keep traditional Indian craft alive in everyday living spaces. We work directly with small workshops in Rajasthan and Gujarat, so the people who make each piece are known, fairly paid, and credited for their work.

Why Abyadina Home was founded

Makers first Every block-printed throw, ceramic bowl, and woven basket is traced to a specific workshop. We visit regularly, share the maker's story with each order, and pay above the local standard so the craft stays viable for the next generation.
Materials that age well Cotton, natural fibers, terracotta, and brass are chosen for how they wear over time. A block-printed throw softens with washing; a brass accent develops a deeper patina. We avoid synthetic finishes that look new for a month and tired after a year.
Practical heritage Tradition only matters if it fits how people live now. Each piece is tested for daily use: throws that survive the washing machine, tableware that goes in the dishwasher, baskets that hold real weight. Heritage should not mean fragile.
Honest product stories When a glaze varies or a block print shifts slightly, we say so in the product description. These variations are not defects; they are the evidence of a hand at work. Knowing what to expect makes the piece more valuable, not less.
What you can expect Warm, textured character for your home, with pieces that carry a clear origin. You will know the workshop, the material, and the care required. The effect is a living space that feels personal, layered, and connected to a real place.
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